About Us — The Soul Behind Aarani By Mansi
Where every thread weaves a story of grace, tradition, and timeless beauty.
Our story
Our journey began with a simple yet powerful vision - to redefine the way women experience fashion.
Quality Assurance
We understand that fashion is an expression of identity, and we take pride in delivering products that embody the highest standards of quality.
Founded by Mansi, a passionate designer and storyteller, Aarani reflects her lifelong admiration for India’s timeless fashion — especially the elegance of Chaniyacholis, Blouses, and Dupattas. Each creation that carries the Aarani label is infused with history, craftsmanship, and heart. From the bustling lanes of Gujarat to the regal fabrics of Rajasthan, our collections take inspiration from the roots of Indian culture, while embracing the sensibilities of today’s bold, confident woman.
Customer-Centric Approach
✨ Our Philosophy: Tradition, Elegance, Identity
At Aarani, we believe that clothing is not just about fashion — it’s about expression. Every woman deserves to feel seen, celebrated, and connected to her roots. Our mission is to help women feel empowered in what they wear, to embrace their femininity, and to express their personal stories through designs that are bold yet rooted in tradition.
Whether it’s a mirror-work lehenga for Navratri, a delicate embroidered blouse for a family wedding, or a rich bandhej dupatta to complete a festive look — Aarani By Mansi offers pieces that are made to matter, not just made to wear.
Sustainability Initiatives
🧵 Craftsmanship That Tells a Story
Every Aarani garment is lovingly crafted by skilled artisans — many of whom come from generations of weavers, dyers, embroiderers, and tailors. We work closely with local artisans across India, preserving techniques like:
Mirror work and thread embroidery
Hand-block printing
Bandhani and Leheriya tie-dye
Zari, gota-patti, and traditional embellishments
Our team is committed to slow fashion, where quality and soul are never compromised. From selecting premium fabrics to hand-finishing every detail, we ensure each piece carries the grace and authenticity that define the Aarani name.
Explore
🌺 The Woman Behind the Brand — Mansi
Mansi, the founder and creative force behind Aarani, began her journey as a curious designer with a deep connection to Gujarati roots. What started as a personal passion for traditional fashion turned into a dream to share the elegance of Indian wear with the world. With a background in textile design and a sharp eye for color, fit, and detailing, she brings a modern yet sensitive approach to classic Indian attire.
Through Aarani By Mansi, she strives to offer women a collection that feels personal, powerful, and proudly Indian.